How to get +3,489% shares**
A thirty-second spot with the rapper RxkNephew. Standard creator rates, perpetual rights, 1,776 shares on $14,272 of media. The only ad in the company's history to go viral. The story.
** share rate against Kikoff's ten highest-spend ads, August 2025. Meta Marketing API. 19x the account as a whole.
work
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RxkNephew x Kikoffpaid social, 2025+3,489%** shares
Underground rapper, standard creator rates, perpetual rights. Full ownership. -
Vacation FundTV and CTV, 2026$53.99 CAC on CTV
Kikoff's first non-testimonial TV spot. Pitched the concept, wrote the script, directed messaging on set. -
Creative toolingsolo, AI-assisted, 2025 to 2026REDACTEDa production-fidelity copy of the consumer app, built so the creative team could shoot real UI without live accounts. the client's product is covered. yours could go here.
A sandbox of the consumer app, a transcript-to-edit pipeline, code-rendered statics, dashboards. No engineering resources.
the scale the capital and the eyes behind the work, 2023 to 2026
- $140M+of paid media behind creative I wrote or directedcumulative, 2023 to 2026, conservative estimate. FY2025 alone: $66.8M, verified
- 4Bviews of that work, across paid social and TVfour billion, rounded down. the count that commands respect
- 740K+new paying customers behind creative I wrote or directed60 percent of the paid-social program's customers
- 800+ / 0launches in a regulated category, compliance violationsthe guide they were reviewed against: mine
Every figure above travels with its method note. The spend and the views are the size of the stage; the share rate is the trick.
about
Joel Weston Wood, creative strategist, Los Angeles. Three years building and running the paid-social creative program at Kikoff, a credit-building fintech: 740,000+ new paying customers behind creative I wrote or directed, the company's first narrative TV, the compliance guide its marketing was reviewed against, zero violations across 800+ launches. Before that, Google (via Accenture), FORT:LA, UC Irvine. The rest.